Our Process: Open Houses
Okay, yes….I am always trying new things to differentiate myself from others……
In our last newsletter we promised that we would share how our listing process differs from others.This month we visit our approach to the once omnipresent Open House!
Open Houses: One of the first questions that so many people ask me when they are thinking of listing their home is “Do we have to do open houses?”
Much like looking at houses in the MLS catalogue of past generations, Open houses used to be a wonderful way for a buyer to see the interior of a home. You could see the interior of a house without going that next step of having your agent take you. They really served a purpose. But then along came the internet and an entirely NEW way and more effective way of marketing homes (plus a safer & less intrusive way).
In almost all cases I will suggest that a better option to an open house is a strong internet presence with:
1. Good photography
2. A Great video
3. Links to community information
Here is an example of how pictures and video showcase a home perfectly 4 Brookbend Crescent . People KNOW what the house is going to look like as well as the location. And we are consistent in what we do for our listings…no matter what the price of the home. We do have drone restrictions on some though because of the proximity to to an airport.
Do I do open houses? Absolutely…..if my client wants me to host one OR if there is a situation where potential buyers are going to be definitely passing by (for example if your house is by model homes of the same price range) If you have one of those houses that simply does not take a good picture or video, one that you must be in to really capture the true warmth of the home.
Most of our clientele comes from word of mouth/referrals from past clients who have been happy with our relationship. Using an open house to get new clients is not part of our process. When we do an open house it is to do what is best for the client. Many clients have concerns about security and safety…. we hear you and respect that. When you decide that an open house IS right for your property, we take extra precautions. You and your possessions are of THE utmost importance to us!